PR and Marketing
We live in a media driven world where public opinion is formed by what people hear on the news, read in the press or talk about online. The key to the success of a brand or campaign is that it appears positively and prominently in the media sources most appropriate to the target audience. At Creatrix PR we have excellent contacts across a range of media sources regionally and nationally and are well placed to ensure that our clients get the coverage they need to reach their target market.
With a background in Whitehall and local government, our public affairs team is well equipped to carry out parliamentary research to identify and, where appropriate, lobby the appropriate decision makers to influence policy affecting our clients’ lines of business. Through a programme of parliamentary monitoring, we will also identify and make you aware of any forthcoming policy changes which may affect your business. At a local level, we have the knowledge and contacts to get you in front of the local decision makers you need to be talking to.
We have a thorough understanding of the opportunities and challenges of the business-to-business and business-to-consumer arena. In delivering a sound PR package, we immerse ourselves in our clients’ businesses to effectively become part of the marketing team, while being able to offer an external viewpoint. By devising and delivering communications and marketing strategies, media relations and training, events and product launches, we cut through the clutter to enable our clients to reach their target audiences and maximise business prospects.
In a world of instant communications, reputation is everything. The slightest hiccup can spread like wildfire through the Twittersphere causing sometimes irreparable damage. Creatrix PR exists to help you to manage your reputation and prevent such hiccups from becoming public, nipping the problem in the bud. We can also help you to mend a damaged reputation through outreach and bridge-building across a range of media platforms.